Empower your students with our

STRATEGY SIMULATIONS

Our strategy simulations offer students real-world experience with a variety of strategy issues!
The simulations require students to implement their strategy by making a wide range of decisions in marketing, operations, management, and finances.
We currently have 4 strategy simulations for your classes, each offering a unique experience:
Airline Strategy simulation, an interactive learning tool for mastering business strategy in the context of managing a regional airline.
Corporation, global strategy simulation, a robust tool for learning global strategy across various business functions in a simulated environment.
StratSimManagement simulation, a robust tool for learning strategic management across various business functions in a simulated environment.
Interpretive's Marketing Strategy simulation, a vital component of our strategy simulations portfolio, designed to help students explore strategic marketing planning and execution

Realistic Simulations

Enhance student learning with strategy simulations, enabling practical application of business strategy concepts across diverse areas.

Authors:

Our strategy simulations were written by:
Peggy Golden, Jerald Smith, Thomas Kinnear, Stu James,
& Michael Deighan.

Outstanding Support

Our dedicated support team ensures an exceptional experience for you and your students throughout our strategy simulations!

  • With our Airline simulation, students find themselves managing a regional airline in a competitive environment, experiencing firsthand the impact of their strategic decisions throughout the course of a term.

  • Students are managing a multi-unit corporation in an international environment. They can choose to export production to different areas within the simulation environment, change prices, and merge with other competitors, which are other students competing in the class.

  • StratSimManagement provides a comprehensive business experience by integrating various functional areas such as strategic management, product development, operations, marketing, finance, organization, and exploring international opportunities within the context of an automobile manufacturer.

  • Marketing strategy is at the core of all decisions in the simulation. Teams target consumer segments and B2B opportunities based on market attractiveness and core competencies, using advanced marketing research techniques.

Exploring the Dynamics of Our Engaging Strategy Simulations

Interpretive Simulations offers a range of engaging and interactive strategy simulations designed to enhance the learning experience of students and professionals alike. Our simulations are based on real-world scenarios and provide a practical, hands-on approach to understanding strategic decision-making in various industries.
Our simulations are designed to be engaging, interactive, and challenging, providing a realistic representation of the challenges faced by organizations in various industries.
The simulations start with a case study that sets the scene for a particular business scenario, using familiar products to help students relate to the situation. Throughout the simulation, students make a series of decisions for each period, and both instructors and students can track their progress through comparative reports. All necessary information is available within the simulation, giving students the tools they need to develop and execute successful plans.
Instructors and students consistently report that using simulations greatly complements the objectives of their course and provides real experience with strategy concepts!

Join the Growing Community of Schools Excelling with Our Strategy Simulations!

Discover Why Educators Worldwide Choose Our Management Simulations

  • I find StratSim provides an excellent amount of realism and really pushes students to integrate what they know about various functional areas. Interpretive provides exceptional service and support for Instructors and Students alike.

    Michele Yoder, York college of Pennsylvania

  • I have seen the difference in my students work as a result of their experience with the simulations and it helps prepare them to manage and balance multiple variables in a real business. The support that Interpretive Simulations provides is excellent as well; and recommend them highly.

    Clint Vogus, Arkansas State University

  • I have been using StratSimMarketing for years. The peer-to-peer competition is engaging and the decisions students need to make are relevant to help them understand not only marketing, but also the value of research, operations and finance. I also appreciate the flexibility in turning some options on or off, and the responsive support team.

    Nathalie Dens, James Madison University

  • Not only is the simulation an excellent tool for undergraduates, I use Corporation's more "ambitious" scenario when I teach MBA students, both traditional end executives. Interpretive's support staff has never let me down, whether I'm teaching in the US or abroad and I am grateful for the partnership we've built over the years.

    Timothy Palmer, Western Michigan University

  • The fact that we have been using the game three times a year for decades now shows that we have not been able to find a better alternative. The strong points of the game are that it is very motivational and all in all it seems to reward the best performing teams. Furthermore, the support of the company is perfect: answers are always provided within a working day.

    Herman Wassens, Stenden University

  • Students comment on strategic airline simulation as one of the best aspects of learning as this helps them in gaining hands-on experience in applying and evaluating strategic decisions. The support services from interpretive are phenomenal as each of our queries stands solved the very next day.

    Byju Madhavan, Villa College

FIRST-TIME INSTRUCTORS USING STRATEGY SIMULATIONS

Considering incorporating strategy simulations into your curriculum? At Interpretive, we understand that running a simulation in your class may require some support. That’s why we are committed to providing you with exceptional customer support. Our experienced customer support staff consistently receive top ratings from our customers. Here’s what you can expect from us:

  • A dedicated Customer Relationship Manager who will be your go-to person for any support-related questions or concerns.
  • A team of customer support staff who are always ready to help you.
  • We promise to respond to any support request or question within 24 hours during the business week, so you can be assured that your needs will be met promptly.

First-time instructor planning a class using our strategy simulations.

Bring real-world experience into your classroom with our strategy simulations! 

LATEST UPDATES AND NEWS ABOUT OUR STRATEGEY SIMULATIONS

GOT QUESTIONS ABOUT OUR STRATEGY SIMULATIONS?
FIND ANSWERS!

How is Airline different from StratSimManagement?

Both are strategic management simulations. Airline is our intermediate strategy simulation while StratSimManagement is our most advanced strategy simulation. In Airline, your students will take over a fledgling airline and get to choose between a discount, normal or luxury strategy going forward. In StratSimManagement, students will take over an automobile company and they’ll get to decide which direction to go.

How is Airline different from Corporation?

Both are intermediate strategy simulations. Corporation is our global strategy simulation, focused on hardware, software, systems, and ventures, and allowing students to export to several different countries. Airline is our strategic management simulation, focused on a fledgling airline and generating revenue with a solid strategy through reliable flights, without an international emphasis.

How is StratSimMarketing different from StratSimManagement?

StratSimMarketing has a strategic marketing emphasis while StratSimManagement has a strategic management emphasis. Both simulations are based on the automobile industry and are similar simulations. StratSimMarketing will have more tools available within the simulation (microsegments, perceptual mapping, conjoint analysis). In StratSimManagement, these tools remain off to focus on the management side of the simulation (you can customize ALL tools for BOTH simulations).

Business instructor browsing through the FAQ section, an essential resource for teaching with our Strategy simulations.